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Google defines its AdSense program in the following way: ―Google AdSense is a fast and easy way for website publishers of all sizes to display relevant Google ads on their websites content pages and earn money. Because the ads are related to what your visitors are looking for on your site or matched to the characteristics and interests of the visitors your content attracts youll finally have a way to both monetize and enhance your content pages. Its also a way for website publishers to provide Google web and site search to their visitors, and to earn money by displaying Google ads on the search results pages.‖ Google further hails AdSense as ―The flexible, hassle-free way to earn revenue online.‖ So, is what they say really true? Does it really work and more importantly, does it really work that well? The answer is, yes! Google will pay you every time your site visitors click on an ad within your site. That means that you get paid whether they end up purchasing something from an advertiser or not. All they have to do is click in order for you to get paid! In addition, you can not only choose which kinds of ads will appear on your site (as in relevant topics via keyword selection), but you also have the ability to integrate them seamlessly into your site by completely customizing the look of your Google AdSense ads. You have the ability to select a color scheme, size of the ads and and placement specifications for the ads as well.
Google also makes it very easy to follow your AdSense success by providing you with easy to read, easy to manage reports that show you which ads are being clicked, how often they are clicked, and how much you are earning with your AdSense account.
From an outside perspective, Google AdSense is, in both theory and reality, a fantastic tool. So, its not just a self-proclaimed useful and effective way to gain revenue for your business... It really is!

How Google AdSense Works

While Google AdSense is an extremely user-friendly tool, it can take some time to figure out exactly how it works. You will need to become familiar with all of its features, how they work and how they can best be used to benefit your particular business, your business goals and your business needs.
Lets take a look at some of the most basic steps involved in Google AdSense to better understand how it works.

#1. You choose what and where AdSense ads will appear. You will carefully select and specify what kinds of ads you would like to show up on your site as well as where on your site they will be placed. Google will ask you for keywords about your business, products and/or services that will help generate a topic or topics of ads that are relevant to your business.

#2. Advertisers bid on ad placement in real-time.
Advertising space online is valuable real estate. That is why many advertisers are willing to pay for quality placement. With Google AdSense, the highest bidder always wins the spot. In other words, you wont find advertisers with questionable businesses paying too much for advertising space, so the bidding system helps separate the ―"good" advertisers from the ―"bad" ones.

#3. You get paid based on clickthrus. Google bills those who win the bids and pay for advertising space. You then receive your payment based on the ads placed on your site and when/how often your site visitors are clicking on them. Many people find it hard to believe that there is no fee for creating a Google AdSense account and allowing AdSense ads to be placed on your website. But the truth is, they only pay you when the ads are being clicked, so if you think about it, this method makes sense.

There is no need to pay them to advertise for others businesses. And in the same vein, they dont pay you for simply placing the ads. There has to be positive activity in order for it to work on either end of the spectrum. The advertisers decide how much they are willing to pay for their ads (to be explored in Google AdWords) and you, as the one providing the advertising space, benefit from the ads effectiveness.
AdSense is also more than just advertising. With Google AdSense, you can choose to include one or all of their ―products‖ as a way to increase your profit-earning potential through targeted advertising. For example, you can choose to place AdSense ads within your site (which are customizable and of course, targeted); you can also choose to include AdSense searches within your site (which help users and bring you a profit at the same time); or you

can choose to place Google AdSense ads in your feeds. Its up to you which, if not all, of these options you choose, but no matter how you look at it, Google AdSense just makes sense for business. Remember, the more you take advantage of Google AdSense products, the more you will benefit from

How You Earn Money

Unlike the internet advertisements of old (largely banner ads, flashy boxes and annoying pop-ups), you earn money each and every time your site visitors click on a Google AdSense ad that is placed on or within your site. They do not have to purchase something in order for you to earn a commission. All they have to do is click!

You no longer have to worry about busy, distracting, (sometimes obnoxious) internet ads crowding up your site. Instead, Google AdSense ads are text ads, which are proven to have a much higher click-thru rate than traditional banner ads. And in fact, there is much more to it. Google AdSense makes making money easy! If you are considering creating a Google AdSense account, here are some tips for success:

Tip #1: Build a site with a professional look, tone and feel. Your business depends on the effectiveness of your website, so make sure its the best it can be from look and feel to messaging and ease of use. Its important to also note that Google does NOT accept sites that are created using free domains, so be sure to register a unique domain through a reputable service.

Tip #2: Your site should include valuable content. Your site should include language that is not only relevant to your target market, youre your message should be enticing and provide valuable information. You want to convince your customers how valuable you are, not just hope they see it for themselves. On another note, Google will quickly recognize if your site is not legitimate, so be sure that your business is up and running to prove you are not just loading ads into your site to make money.

Tip #3: Work on driving traffic to your site. Proper SEO techniques and keywords are absolutely critical when trying to top search engines. If you arent familiar with this process, be sure to learn more. It will serve you well moving forward. No matter what, driving traffic to your site is absolutely crucial for success.

Tip #4: Set up your Google AdSense account. As previously noted, Google makes the entire process of setting up an AdSense account extremely user-friendly. They will walk you through the registration process and get you started with customizing and placing ads on your site in no time. They even offer valuable help tools and resources as you continue to grow and become more familiar with their products and services.

Tip #5: Network! Network! Network!
Nothing is better than word of mouth, so reach out to friends, family, peers, and colleagues to spread the word about your site. The more people who visit, the more people who will click on ads and the more money you will make!

So what are you waiting for? Get out there and grow your business. Build a quality site that looks and sounds great. Create a Google AdSense account and watch the money roll through the door and the mailbox! Youll be happy you did.